I would like to add even more question, but than I would need to post their answers what would be a gift for some people that just don’t deserve it ;)..and the list in reality is very looong and heavy!

Instead I would like to post a link to this very short presentation http://www.cablive.tv/main/bm~doc/winning-against-the-yellow-pages.ppt and this quote, in fact it is a rumour from the London stock exchange “Yellow Pages to Be Taken Over by Google? Shares rise on the speculation Google is moving to be the one thing we wake up in the morning to check our dreams with, as for what they mean and so on, the place to see what breakfast has less calories and which route to work is the shortest and, thanks to Street View, less jammed. With the speculations about it taking over Yell Croup Plc, the publisher of the United Kingdom’s Yellow Pages phone books, it seems to me like making a move to be the one thing on our mind when thinking about contacting somebody. “The rumor that Google may bid for Yell has been around before, and I’m not surprised to hear it has surfaced again”, Jimmy Yates, a London-based trader at CMC Markets, said. “Yell has lost almost half its value in the last 11 months and certainly looks more attractive now as a takeover candidate”, he continued. As a result of these speculations, Yell rose as much as 4.4 percent, valuing the company at 2.6 billion pounds or 5.1 billion dollars, as its stock climbed 5.50 pence (1.7 percent) to 331.25 pence on Friday at 8:37 A.M., in London. Rumors spread, among others, by “The Independent” newspaper in the U.K. contained inside information like the fact that a 500 pence-per-share bid was made by Google, but this has not been confirmed by the Mountain View based company or by Yell.According to Bloomberg.com’s Simon Thiel, Yellow Book, the largest independent yellow pages publisher in the U.S., accounts for about half of Yell’s sales. And the takeover rumors are very interesting exactly because Yell, who has spun off from the former phone monopoly BT Group Plc in 2001, is actually competing with phone companies, such as AT&T, and search engines, such as (you’ve guessed it!) Google. Whether the deal will go through we’ll find out soon enough, but in the meantime think about having the Yellow Pages as a Google option and Skype as a built-in feature for the Google phone, as was rumored in November last year. How does it sound?”

I think this says it all! The list of questions that SHOULD be addressed and unfortunately is not addressed by many is very long…just because those many seem to work against each other, the same one that divide things to Golden and Yellow, the same ones that try to overshadow while they have to follow, and the same ones that have to lead when are hiding in the shadow. But that is normal, this is the corporate culture of the last century fading into this one. A very nice saying on this one: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.” And in this case the “unreasonable man” should be the golden filthy reach (maybe not any more) American fund, but instead decides to be the reasonable is just pissing me of, but again this is normal behaviour.

I am not convinced that within 5 years this race and business will be mainly online and paper will be substituted with powerful internet portals and cutting edge user experience. I am not convinced at all, that even a part of this shall happen. Yellow Pages business is a great industry and although it is in its sunset, it could rise twice as big and shining the next morning. The potential is immense with respect to Google or Yahoo for example. The opportunities are multi-billion. The user experience is ever more with family values

Although not sharing my believes on this topics with precise examples, I would like to thank for all the support of friends and colleagues, web buddies and mainly open people that have given their insights and energy to nurture this believes with optimism and constructive criticism. Cheers to you all!